Strategic management / M. Jeyarathnam.

Format:

Book

Author/Creator:

Jeyarathnam, M.

Language:

English

Subjects (All):

Management.

Strategic planning.

Physical Description:

1 online resource (352 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai : Himalaya Pub. House, 2008.

Language Note:

English

Summary:

The book incorporates copious examples from Indian business situation. The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic management to give in-depth knowledge in the subject. Two sets of questions are included at the end of each chapter to test the level of comprehension of learners. Each chapter is divided into different sections, which are logically sequenced. At the end, an explanatory note on the case study method and

Contents:

COVER; CONTENTS; The Strategic Management Process; Mission and Goals; Corporate Governance and Social Responsibility; External Environment; Porter's Five Forces Model and Strategic Group; Competitive Advantage : Resource- Capabilities and Core Competence; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis; Strategy Formulation: Corporate Strategy; Strategy Formulation: At the Business Level; Strategy Formulation: Functional Strategy; Strategy in Global Environment; Building and Restructuring the Corporation; Strategic Choice and Balanced Score Card

Implementation of Strategy: Designing Organisational Structure Designing Strategic Control Systems: Matching Control and Structure to Strategy; Matching Structure and Control to Strategy; Implementation of Strategic Change: Politics, Power and Change; Techniques of Strategic Evaluation and Control; Strategic Issues in Managing Technology and Innovation; Strategic Issues in Entrepreneurial Ventures and Small Businesses; Strategic Issues in Not- For- Profit Organization; Role of Technology and Knowledge Management; Illustrative Case - Robinhood; Cases

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references.

ISBN:

1-282-80366-2

9786612803666

1-4416-6235-9

93-5043-522-5

600-00-2753-2

OCLC:

700692333