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Principles of marketing / S.A. Sherlekar, K. Nirmala Prasad, S.J. Salvadore Victor.
- Format:
- Book
- Author/Creator:
- Sherlekar, S. A.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource (357 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House, 2010.
- Language Note:
- English
- Summary:
- 1. Understanding Marketing2. Marketing Management 3. Marketing Environment 4. Marketing Functions5. Marketing Information and Research6. Product Planning 7. Product-Related Strategies 8. Consumer Demand and Market Segmentation 9. Buyer Behaviour 10. Customer Demand and Sales, Forecasting.11. Industrial Marketing 12. Pricing Strategies13. Channels of Distribution 14. Channels of Distribution15. Promotion16. Personal Selling and Sales Management17. Advertising.
- Contents:
- COVER ; CONTENTS; UNDERSTANDING MARKETING; MARKETING MANAGEMENT; MARKETING ENVIRONMENT; MARKETING FUNCTIONS ; MARKETING INFORMATION AND RESEARCH; PRODUCT PLANNING; PRODUCT-RELATED STRATEGIES; CONSUMER DEMAND AND MARKET SEGMENTATION ; BUYER BEHAVIOUR; CUSTOMER DEMAND AND SALES FORECASTING; INDUSTRIAL MARKETING; PRICING STRATEGIES; CHANNELS OF DISTRIBUTION - I; CHANNELS OF DISTRIBUTION - II; PROMOTION; PERSONAL SELLING AND SALES MANAGEMENT; ADVERTISING
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-64287-626-7
- 1-282-81336-6
- 9786612813368
- 1-4416-7593-0
- OCLC:
- 940439785
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