Principles of marketing / S.G. Hundekar.

Format:

Book

Author/Creator:

Hundekar, S. G.

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (214 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

This book presents abundant material in a systematic and precise manner in the Indian context. This book presented in a lucid and precise language, will not only relieve the students from the drudgery of reading language, will not relieve the students from the drudgery of reading voluminous material, but also bring joy and satisfaction to its readers.

Contents:

unit 1. Marketing and core concepts

unit 2. Marketing environment (micro & macro)

unit 3. Developing the marketing mix-II (indirect & price)

unit 4. Developing the marketing mix-II (promotion & distribution)

unit 5. Marketing in the digital age.

Notes:

"First edition."

Description based on publisher supplied metadata and other sources.

ISBN:

1-282-81215-7

9786612812156

1-4416-7511-6

93-5043-157-2

OCLC:

700691157