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Services management / H.R. Appannaiah ... [et al.].
- Format:
- Book
- Author/Creator:
- Appannaiah, H. R.
- Language:
- English
- Subjects (All):
- Service industries--Management.
- Service industries.
- Hospitality industry--Management.
- Hospitality industry.
- Physical Description:
- 1 online resource (283 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House, 2010.
- Language Note:
- English
- Summary:
- Chapter 1. SERVICES MANAGEMENT - AN OVERVIEWChapter 2. SERVICES CLASSIFICATIONChapter 3. MARKETING MIX OF SERVICESChapter 4. CUSTOMER RELATIONSHIP MANAGEMENT INSERVICES Chapter 5. PLANNING AND MANAGING SERVICE DELIVERYChapter 6. TOURISM MANAGEMENTChapter 7. TRAVEL SERVICESChapter 8. HEALTH CARE SERVICESChapter 9. HOTEL INDUSTRY.
- Contents:
- Cover
- Contents
- Chapter 1 : Services Management- An Overview
- Chapter 2 :Services Classification
- Chapter 3 :Marketing Mix Of Services
- Chapter 4 : Customer Relationship Management In Services
- Chapter 5 :Planning And Managing Service Delivery
- Chapter 6 :Tourism Management
- Chapter 7 :Travel Services
- Chapter 8 :Health Care Services
- Chapter 9 :Hotel Industry.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-64287-632-1
- 1-282-81261-0
- 9786612812613
- 1-4416-7847-6
- OCLC:
- 923634215
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