The buying brain : secrets of selling to the subconscious mind / A.K. Pradeep.

Format:

Book

Author/Creator:

Pradeep, A. K., 1963-

Language:

English

Subjects (All):

Neuromarketing.

Consumer behavior.

Shopping--Psychological aspects.

Shopping.

Marketing--Psychological aspects.

Marketing.

Physical Description:

1 online resource (269 p.)

Edition:

1st edition

Place of Publication:

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor], c2010.

Language Note:

English

System Details:

text file

Summary:

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on

Contents:

The Buying Brain: Secrets for Selling to the Subconscious Mind; Contents; Foreword; Acknowledgments; Part 1: Introducing the Buying Brain; Chapter 1: 1 Trillion to Persuade the Brain; Chapter 2: Neuromarketing Technology; Chapter 3: Your Customer's Brain Is 100,000 Years Old; Chapter 4: The Brain 101; Chapter 5: The Five Senses and the Buying Brain; Chapter 6: The Boomer Brain Is Buying; Chapter 7: The Female Brain Is Buying; Chapter 8: The Mommy Brain Is Buying; Chapter 9: The Empathic Brain Is Buying; Part 2: Engaging the Buying Brain; Chapter 10: Neuromarketing Measures and Metrics

Chapter 11: The Consumer JourneyChapter 12: The Buying Brain and Brands; Chapter 13: The Buying Brain and Products; Chapter 14: The Buying Brain and Packaging; Chapter 15: The Buying Brain in the Aisle; Chapter 16: The Buying Brain and Advertising; Chapter 17: The Buying Brain, Screens, and Social Media; Chapter 18: Vision of the Future; Notes and Sources; Index

Notes:

Includes bibliographical references and index.

Includes index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612756030

9781119200079

1119200075

9781282756038

1282756036

9780470646618

0470646616

9780470646786

0470646780

OCLC:

664565794