Taking science to the people : a communication primer for scientists and engineers / edited by Carolyn Johnsen.

Format:

Book

Conference/Event

Contributor:

Johnsen, Carolyn, 1944-

Conference Name:

Communicating Science to Broader Audiences Conference (2007 : University of Nebraska--Lincoln)

Language:

English

Subjects (All):

Communication in science.

Physical Description:

1 online resource (119 p.)

Edition:

1st ed.

Place of Publication:

Lincoln : University of Nebraska Press, c2010.

Language Note:

English

Summary:

"The American Public. Government, and the news media continually grapple with myriad policy issues related to science and technology. Those issues include global warming, energy, stem-cell research, health care childhood autism, food safety, and genetics, to name but a few, When the public is informed on such topics, chances improve for reasoned policy decisions. Journalists have typically bridged the gap between scientists and the public, but the times now call for more engagement from the experts. The authors and engineers should shake off their ivory-tower reticence and take science to the people." "Taking Science to the People calls on scientists and engineers to polish their writing and Speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal official who communicate to Congress about science and science journalists who weigh in with their own expertise, In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so."--BOOK JACKET.

Contents:

"The difficulty of nubbing together a regurgitative Purwell and superaminative Wennel sprocket" / Leslie Fink

Who is science writing for? / Margaret Wertheim

Taking your science to the capital / Gene Whitney

Building a better science communicator / Stacey Pasco

Reflections of an engineer/science writer / Abby Vogel

Translating science : from academia to mass media to the public / Kristine Kelly

Building new media's science information on the pillars of journalism / Warren Leary

Preparing scientists to deal with reporters / Boyce Rensberger

Picture power / David Ehrenstein

Communicating real science through Hollywood science / Sidney Perkowitz and Eddy Von Mueller

Afterword: The challenge and the need to talk and write about science / John Janovy Jr.

Notes:

Outgrowth of a conference entitled "Communicating Science to Broader Audiences" held at the University of Nebraska-Lincoln, April 12-13, 2007. Cf. introd. and conference website.

Includes bibliographical references.

ISBN:

9786613051103

9781283051101

1283051109

9780803234505

0803234503

OCLC:

704275542