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The political brain : the role of emotion in deciding the fate of the nation / Drew Westen.
- Format:
- Book
- Author/Creator:
- Westen, Drew, 1959-
- Language:
- English
- Subjects (All):
- Presidents--United States--Election--Psychological aspects.
- Presidents.
- Voting--United States--Psychological aspects.
- Voting.
- Political parties--United States--Platforms.
- Political parties.
- Political psychology.
- Emotions--Psychological aspects.
- Emotions.
- United States--Politics and government--1989-.
- United States.
- United States--Politics and government--1945-1989.
- Physical Description:
- xv, 475 p.
- Edition:
- 1st ed.
- Place of Publication:
- Hachette UK 2008
- Summary:
- This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our minds.
- Contents:
- Praise Introduction Part One - MIND, BRAIN, AND EMOTION IN POLITICS Part Two - A BLUEPRINT FOR EMOTIONALLY COMPELLING CAMPAIGNS POSTSCRIPT TO THE PAPERBACK EDITION
- Notes:
- Includes bibliographical references (p. 441-444) and index.
- ISBN:
- 1-282-89816-7
- 9786612898167
- 1-58648-599-7
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