Chinese multinationals / editor, Jean-Paul Larcon ; foreword by Liu Chuanzhi.

Format:

Book

Contributor:

Larçon, Jean-Paul.

European Foundation for Management Development.

Language:

English

Subjects (All):

Corporations, Chinese.

International business enterprises--Management.

International business enterprises.

International business enterprises--China.

Physical Description:

1 online resource (300 p.)

Edition:

1st ed.

Place of Publication:

Hackensack, NJ : World Scientific, c2009.

Language Note:

English

Summary:

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in

Contents:

Foreword by Liu Chuanzhi; Preface by Zhao Chunjun; CONTENTS; Annex 1; Acknowledgment; About the Authors; About the Editor; Introduction and Organization of the Book; 1. Corporate Strategies of Chinese Multinationals Jin Zhanming; 1. Strategic Management in Chinese Enterprises; 1.1. Strategy and the Chinese Economy; 1.2. Corporate Strategy in Chinese Enterprises; 2. Integration Strategies in Chinese Enterprises; 2.1. The Logic of Integration; 2.2. Cases of Integration: Shanghai Baosteel and Tsingtao Beer; Case 1: Horizontal and Vertical Integration of Shangai Baosteel

Case 2: Horizontal Integration at Tsingtao Beer 2.3. Lessons from Integration; 3. Diversification Strategies; 3.1. The Logic of Diversification; 3.2. Cases of Successful Diversification: Haier and Hisense; Case 1: Haier Diversification Strategy; Case 2: Hisense Diversification Strategy; 3.3. Cases of Unsuccessful Diversification: Apollo and Chundu; Case 1: Apollo Diversification Strategy; Case 2: Chundu Diversification Strategy; 3.4. Lessons from Diversification; 4. Globalization Strategies; 4.1. The Logic of Globalization; 4.2. Cases of Globalization Strategies:Wahaha and Wanxiang

Case 1: Wahaha Globalization Strategy Case 2: Wanxiang Globalization; 4.3. Lessons from Globalization Strategies; References; 2. China's Go Global Policy Li Zhaoxi; 1. China After WTO Entry; 1.1. National Goals and Company Objectives; 1.2. The Chinese Economy and International Investments; 2. Overseas Investment Policy and Administration; 2.1. Developments Stages of China's Overseas Investment Policy; 2.2. The Chinese System of Administrative Examination and Approval; 2.3. The Need for Reforms; 2.4. Promoting China's Outward Investment; References

3. China's Outward Foreign Direct Investment Li Zhaoxi1. China's International Presence and Investment; 1.1. China's Foreign Trade; 1.2. International Contracting Projects and Labor Export Services; 1.3. China's Outward Foreign Direct Investment (FDI); 1.4. Cross-Border M&A; 1.5. Overseas Listing of Chinese Enterprises; 2. Chinese Companies' International Challenges; 2.1. Large Corporations; 2.2. Private Companies and SMEs; 2.3. Challenges Ahead; 2.4. Chinese Emerging Multinationals; 2.5. Policy Issues; References; 4. The Internationalization Process of Chinese Multinationals Kang Rongping

1. Initial Investments and Goals of Chinese Companies 1.1. Three Internationalization Paths; 1.2. International Vision and Corporate Goals; 2. The Internationalization Pattern of Chinese Companies; 2.1. Lessons from the Experience of Foreign Multinationals; 2.2. Chinese Multinationals in the Age of Globalization; 2.3. The Experience of Overseas Chinese Corporations; 2.4. Building "Prior Competitive Advantage" versus "Internationalization First"; 2.5. The Acceleration of Chinese Companies' Internationalization Process; 2.6. Lessons from the China-Japan Comparison; References

5. International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL Hu Zuohao and Wang Gao

Notes:

"EFMD."

Includes bibliographical references (p. 257-258) and index.

ISBN:

981-283-501-6

OCLC:

828870085