Blue Ocean Strategy for small and mid-sized companies in Germany : development of a consulting approach / Carsten Siegemund.

Format:

Book

Author/Creator:

Siegemund, Carsten.

Language:

English

Subjects (All):

Marketing--Germany.

Marketing.

Physical Description:

1 online resource (85 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplom.de, 2008.

Language Note:

English

Summary:

Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation'

Contents:

Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV Appendices

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783836614771

3836614774

OCLC:

679417029