Real option valuation of product innovation / Yuanyun Kang.

Format:

Book

Author/Creator:

Kang, Yuanyun.

Language:

English

Subjects (All):

Real options (Finance).

New products.

Physical Description:

1 online resource (85 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2009.

Language Note:

English

Summary:

How can you evaluate a potential investment if there are several possibilities to change the course of action in the future depending on different emerging situations? And even more challenging: How can you do so if you cannot come up with point estimates - but you have to use several ranges of input values? Both - managerial flexibility as well as so called continuous uncertainty - are highly relevant as they reflect most of the investment decisions realistically. But if you apply standard valuation techniques like a simple Discounted Cash Flow model, the computed value will be significantly

Contents:

Real Option Valuation of Product Innovation; Content; Abstract; 1. Introduction; 2. Basic Concepts of Valuation on Product Innovation; 3. Introduction of Real Option Valuation; 4. Applying Real Option Valuation to the illustration BlackBerry; 5. Conclusion; 6. Appendix; Autorenprofil

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783836627412

3836627418

OCLC:

679423017