Porter's (1980) generic strategies, performance and risk : an empirical investigation with German data / Jan Eldring.

Format:

Book

Author/Creator:

Eldring, Jan.

Language:

English

Subjects (All):

Business planning.

Physical Description:

1 online resource (78 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2009.

Language Note:

English

Summary:

Porter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice of strategy. He derived a conceptual typology of three generic strategies that has already become a classic among scholars. They are cost leadership, differentiation and focus strategies. Just recently Michael Raynor (2007) challenged Porter's widely accepted typology, by including another dimension in the d

Contents:

Porter ́s (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum Vitae

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783836624268

3836624265

OCLC:

679422992