Market entry strategies for Russia : a comprehensive survey based on expert interviews / Martin Schorsch.

Format:

Book

Author/Creator:

Schorsch, Martin.

Language:

English

Subjects (All):

Export marketing--Russia.

Export marketing.

Industries--Russia.

Industries.

Industrial organization--Russia.

Industrial organization.

Physical Description:

1 online resource (101 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplom.de, 2009.

Language Note:

English

Summary:

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

Contents:

Market Entry Strategies for Russia; Table of Content; List of Tables; Executive Summary; 1. Introduction; 2. Methodology; 3. Trade relations and investment environment; 4. Legal framework for investment into Russia; 5. Social Environment for Market Entry; 6. Market entries of German companies; 7. Conclusions; 8. Appendix; 9. Bibliography; Autorenprofil

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783836614696

3836614693

OCLC:

754713942