Marketing strategies of Chinese companies : focus on Germany und Europe / Fenghua Tang.

Format:

Book

Author/Creator:

Tang, Fenghua.

Language:

English

Subjects (All):

Marketing--China.

Marketing.

Physical Description:

1 online resource (84 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2010.

Language Note:

English

Summary:

Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26

Contents:

Marketing strategies of Chinese companies; Table of contents; LIST OF ABBREVIATIONS; LIST OF FIGURES; VLIST OF TABLES; Introduction; 1.Background; 2.Chinese companies in Germany; 3. Marketing strategies of Chinese companies; 4. Issues in China's internationalization; 5. Challenges and Chances for German companies; 6. Conclusion; BIBLIOGRAPHY; INTERNET SOURCE; APPENDIX

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783836640985

3836640988

OCLC:

679420839