Supermarket differentiation in the UK : a theoretical and empirical investigation / Cornelia Obitz.

Format:

Book

Author/Creator:

Obitz, Cornelia.

Language:

English

Subjects (All):

Supermarkets--Great Britain.

Supermarkets.

Product differentiation.

Physical Description:

1 online resource (68 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2009.

Language Note:

English

Summary:

This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.With

Contents:

Supermarket differentiation in the UK; TABLE OF CONTENTS; LIST OF FIGURES; CHAPTER 1 INTRODUCTION; CHAPTER 2 SETTING THE SCENE; CHAPTER 3 LITERATURE REVIEW; CHAPTER 4 METHODOLOGY; CHAPTER 5 FINDINGS AND ANALYSES; CHAPTER 6 CONCLUSION; REFERENCES; Appendix

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783836620291

3836620294

OCLC:

679423112