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Advertising and personal selling / Namita Rajput, Neeru Vasishth.
- Format:
- Book
- Author/Creator:
- Rajput, Namita.
- Language:
- English
- Subjects (All):
- Advertising.
- Sales promotion.
- Selling.
- Physical Description:
- 1 online resource (309 p.)
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House, 2008.
- Language Note:
- English
- Summary:
- An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference.
- Contents:
- COVER; CONTENTS; Nature and Importance of Advertising; Advertising Budget; Media Decisions; Advertising Copy and Elements; Advertising Appeals; Measuring Advertising Effectiveness; Advertising Agency; Ethical and Legal Aspects of Advertising; Nature and Importance of Personal Selling; Customer Knowledge and Buying Motives; Knowledge of Products and Markets; Process of Effective Personal Selling; Handling Objections; Closing the Sale; Customer Follow-up; Sales Planning and Control - An Overview; Sales Force Management : Recruitment and Selection; Training and Development
- Direction and SupervisionMotivation and Compensation; Performance Appraisal
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-282-80206-2
- 9786612802065
- 1-4416-8718-1
- 93-5043-713-9
- 600-00-2733-8
- OCLC:
- 700695701
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