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Channel management and retail marketing / Meenal Dhotre.
- Format:
- Book
- Author/Creator:
- Dhotre, Meenal.
- Language:
- English
- Subjects (All):
- Marketing channels--Management.
- Marketing channels.
- Marketing--Management.
- Marketing.
- Retail trade--Management.
- Retail trade.
- Physical Description:
- 1 online resource (208 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- Mumbai : Himalaya Pub. House, 2010.
- Language Note:
- English
- Summary:
- * Separate section dedicated to ?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money Diplom
- Contents:
- section 1. Physical distribution and channel management
- section 2. Retail marketing management.
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- Includes bibliographical references.
- ISBN:
- 1-282-81194-0
- 9786612811944
- 1-4416-6227-8
- 93-5043-248-X
- 600-00-2990-X
- OCLC:
- 700691266
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