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Brand imitation / S.S. Kaptan, Sanjay Pandey.
- Format:
- Book
- Author/Creator:
- Kaptan, S. S.
- Language:
- English
- Subjects (All):
- Brand choice.
- Brand loyalty.
- Physical Description:
- 1 online resource (189 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House, 2010.
- Language Note:
- English
- Summary:
- 1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION.
- Contents:
- COVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-282-81199-1
- 9786612811999
- 1-4416-7466-7
- 93-5043-196-3
- 600-00-4001-6
- OCLC:
- 700691194
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