First steps in advertising and sales promotion / S.A. Chunawalla.

Format:

Book

Author/Creator:

Chunawalla, S. A.

Language:

English

Subjects (All):

Advertising.

Sales promotion.

Physical Description:

1 online resource (199 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

Communication Process and Promotion Introduction to Advertising Advertising Planning Process Economic Aspects of Advertising Communication Mix Appeals in Advertising Copywriting Campaign Planning in Advertising Types of Media MEDIA Planning and Scheduling Advertising Agency Evaluation of Advertising Effectiveness Legal and Ethical Aspects of Advertising Sales Promotion and Sales Promotion

Contents:

COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-282-81209-2

9786612812095

1-4416-7506-X

93-5043-240-4

OCLC:

700691258