Global marketing management : (under value-based integrated customerised approach) / S.A. Sherlekar, Virendra Sharad Sherlekar.

Format:

Book

Author/Creator:

Sherlekar, S. A.

Contributor:

Sherlekar, Virendra Sharad.

Language:

English

Subjects (All):

Export marketing--Management.

Export marketing.

International business enterprises--Management.

International business enterprises.

Physical Description:

1 online resource (589 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

1. OVERVIEW OF MARKETING 2. MARKETING MANAGEMENT 3. INDIAN WISDOM FOR MARKETING MANAGEMENT 4. GLOBALISATION/NEW PEOPLE MANAGEMENT 5. CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING 6. INDIA THE BEST EMERGING MARKET IN THE WORLD 7. MARKETING ENVIRONMENT 8. CUSTOMER DEMAND AND MARKET SEGMENTATION 9. BUYER BEHAVIOUR 10. DEMAND/SALES FORECASTING 11. MARKETING INFORMATION/RESEARCH 12. MARKETING RESEARCH PROCESS 13. MARKETING PLANNING/STRATEGY 14. SOCIALIECOLOGICAL ASPECTS OF MARKETING 15. CONSUMERISM/CONSUMER PROTECTION/ BUSINESS RESPONSE 16. PRODUCT PLAN (CORNERSTONE OF MARKETING) 17. PRODUCTRELATED STRATEGIES 18. PRICE (UNIQUE ELEMENT OF MARKETING MIX) 19. PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION) 20. PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET) 21. SALES MANAGEMENT (DYNAMIC POWER OF MARKETER) 22. ADVERTISING (VALUE-BASED MASS COMMUNICATION) 23. DISTRIBUTION STRATEGIES (PART - I) 24. DISTRIBUTION STRATEGIES (PART - II) 25. PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING) 26. GLOBAL MARKETING (PART - I) 27. GLOBAL MARKETING (PART - II) 28. EXPORT MANAGEMENT 29. THE BUSINESS MARKET 30. MARKETING OF SERVICES BIBLIOGRAPHY INDEX

Contents:

COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)

PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [572]) and index.

Description based on publisher supplied metadata and other sources.

ISBN:

1-282-81241-6

9786612812415

1-4416-7475-6

93-5043-210-2

OCLC:

700691208