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Foundations of advertising : theory & practice / S.A. Chunawalla, K.C. Sethia.
- Format:
- Book
- Author/Creator:
- Chunawalla, S. A.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- 1 online resource (749 p.)
- Edition:
- Rev. ed.
- Other Title:
- Foundations of advertising : theory and practice
- Place of Publication:
- Mumbai : Himalaya Pub. House, 2008.
- Language Note:
- English
- Contents:
- COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development
- Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art - The Layout of Advertisements; Advertising Art - Preparation of a Layout: I; Advertising Art - Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index
- Notes:
- Includes index.
- ISBN:
- 1-64287-583-X
- 1-282-80370-0
- 9786612803703
- 1-4416-7611-2
- OCLC:
- 940439772
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