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Consumer behavior / Rajeev Kumra.
- Format:
- Book
- Author/Creator:
- Kumra, Rajeev.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Physical Description:
- 1 online resource (379 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Mumbai : Himalaya Pub. House, 2007.
- Language Note:
- English
- Contents:
- COVER
- CONTENTS
- INTRODCTION TO THE CONSUMER BEHAVIOUR
- MODELLING AND CONSUMER RESEARCH
- MOTIVATION
- PERSONALITY
- CONSUMER PERCEPTION
- LEARNING
- ATTITUDE FORMATION AND CHANGE
- INDIAN CULTURE AND SUBCULTURE
- REFERENCE GROUP
- INDIAN FAMILY AND SOCIAL CLASS
- DIFFUSION OF INNOVATION
- CONSUMER DECISION MAKING PROCESS
- MARKET SEGMENTATION
- BUSINESS BUYING BEHAVIOUR
- CUSTOMER RELATIONSHIP MANAGEMENT AND EXPERIENTIAL MARKETING
- CONSUMER PROTECTION ACT
- CONSUMER TRENDS IN INDIA.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references.
- ISBN:
- 1-64287-569-4
- 1-282-80172-4
- 9786612801723
- 1-4416-7252-4
- 600-00-3917-4
- OCLC:
- 680626585
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