Consumer behaviour and marketing research : (text and cases) / Suja R. Nair.

Format:

Book

Author/Creator:

Nair, Suja R.

Language:

English

Subjects (All):

Consumer behavior.

Marketing research.

Physical Description:

1 online resource (835 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2009.

Language Note:

English

Summary:

PART ONE - CONSUMER BEHAVIOURINTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLINGPERCEPTIONLEARNINGPERSONALITYATTITUDES AND BEHAVIOUR MOTIVATION INFLUENCE OF SOCIAL CLASS GROUP DYNAMICS & CONSUMER REFERENCE GROUPS CONSUMER DECISION MAKING PROCESSCONSUMER AND THE COMMUNICATION PROCESS CONSUMER SATISFACTION CONSUMER AND RELATIONSHIP MARKETING MARKET SEGMENTATION CONSUMERISM INDUSTRIAL/ORGANISATlONAL BUYING BEHAVIOUR CUSTOMER AND MARKETING OF SERVICESCASESCASE STUDIESPART TWO - MARKETING RESEARCHINTRODUCTION TO MARKETING RESFARCHBASIC CONCEPTS AND RESFARCH DESIGNSOURCES AND COLLECTION OF MARKET INFORMATIONPRIMARY DATA COLLECTIONSECONDARY SOURCES OF DATA COLLECTIONTHE RESFARCH PROCESS ANALYSIS OF DATA AND ATTITUDE MEASUREMENT MEASUREMENT OF DIFFERENCES AND ASSOCIATIONS THE MARKETING INFORMATION SYSTEM INTERNET MARKETING RESEARCH VIEW OF THE TRADITIONAL APPLICATIONS CURRENT AND EMERGING APPLICATIONS OF MARKETING RESFARCH.

Contents:

pt. 1. Consumer behaviour

pt. 2. Marketing research.

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references and index.

ISBN:

1-64287-570-8

1-282-79903-7

9786612799037

1-4416-7246-X

OCLC:

923633933