Contours of retailing management / S.A. Chunawalla.

Format:

Book

Author/Creator:

Chunawalla, S. A.

Language:

English

Subjects (All):

Retail trade--Management.

Retail trade.

Physical Description:

1 online resource (207 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai : Himalaya Pub. House, 2009.

Language Note:

English

Summary:

Indian retailing reminded one of the sweat shops run by half-educated gentlemen and ladies on meagre finance mostly raised by pawing one`s family silver or borrowing at exorbitant rates and supplemented by own savings. Goods piled and stacked up haphazardly littered these pigeonholes. The customers were separated from the goods by counter and battalion of salespeople. The whole scene has changed dramatically in the last 10-15 years. We have world-class malls housing swanky stores. The stores are run by highly educated entrepreneurs and well organised corporates. The salespersons are suave, edu

Contents:

COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING

Notes:

Description based upon print version of record.

ISBN:

1-282-80180-5

9786612801808

1-4416-6151-4

93-5043-432-6

600-00-2724-9

OCLC:

700919099