Innovative marketing strategy : balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das.

Format:

Book

Contributor:

Gupta, Kamal.

Angadi, V. B.

Das, M. R.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Strategic planning.

Physical Description:

1 online resource (359 p.)

Edition:

1st ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

Management Schools in India have been doing a great job of management education, producing very good employable managers so crucially required to strengthen and take forward India`s development process. Unfortunately however, when it comes to research such institutions have been found wanting. It is in this context I am particularly happy that Lala Lajpatrai Institute of Management (LLIM) regularly holds Seminars and Conferences where experts and budding researchers get an opportunity to interact and present their thoughts on emerging challenges in the arena of management. The present collecti

Contents:

COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES

DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INNOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES

SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

ISBN:

1-282-80421-9

9786612804212

1-4416-6250-2

93-5043-137-8

600-00-2950-0

OCLC:

700691137