Marketing research / C.N. Sontakki.

Format:

Book

Author/Creator:

Sontakki, C. N.

Language:

English

Subjects (All):

Marketing research.

Physical Description:

1 online resource (333 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

The title""Marketing Research"" designed for those who are preparing for BBM course of Banglore University. It is the right time that those who are carving their careers in business management where they are exposed to marketing discipline and the core part is that of marketing research. The entire subject matter is divided into the first fifteen chapters another sixteenth chapter is reserved for skill development component -a specially treated part.The dryness of the subject is reduced considerably by simplicity and lucidity that percolate easy flow of the content of the matter.

Contents:

COVER; CONTENTS; INTRODUCING MARKETING RESEARCH; ASSESSING INFORMATION NEEDS; SCIENTIFIC METHOD; MARKETING RESEARCH PROCESS; RESEARCH DESIGN; ATTITUDE MEASUREMENT AND SCALING; SAMPLING TECHNIQUES, DESIGNS AND DECISIONS; PROCESS OF DATA COLLECTION; SURVEY METHODS AND ADMINISTRATION; DATA PROCESSING; DATA ANALYSIS; TESTING OF HYPOTHESES; INTERPRETATION, REPORT WRITING AND PRESENTATION; APPLICATION OF MARKETING, RESEARCH - PART ONE; APPLICATION OF MARKETING RESEARCH - PART TWO; SKILL DEVELOPMENT

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-282-80468-5

9786612804687

1-4416-7459-4

93-5043-303-6

OCLC:

700691322