International trade and export management / Francis Cherunilam.

Format:

Book

Author/Creator:

Cherunilam, Francis.

Language:

English

Subjects (All):

Commerce.

Export marketing.

Export sales contracts--India.

Export sales contracts.

India--Commerce.

India.

Physical Description:

1 online resource (535 p.)

Edition:

1st ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India`

Contents:

pt. 1. International trade : theories, concepts, trends and organisations

pt. 2. International marketing management

pt. 3. Forein trade of India : policy, regulation and promotion

pt. 4. Cases.

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references.

ISBN:

1-282-80388-3

9786612803888

1-4416-7644-9

93-5043-238-2

OCLC:

700691257