International marketing : (text and cases) / Francis Cherunilam.

Format:

Book

Author/Creator:

Cherunilam, Francis.

Language:

English

Subjects (All):

Export marketing.

Physical Description:

1 online resource (438 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2010.

Language Note:

English

Summary:

The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective. The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Com

Contents:

COVER; CONTENTS; INTERNATIONAL MARKETING:AN INTRODUCTION; INTERNATIONAL MARKETING ENVIRONMENT; MNCs AND INTERNATIONAL BUSINESS; INTERNATIONAL MARKETING INTELLIGENCE; MARKET SELECTION; MARKET ENTRY STRATEGIES; INTERNATIONAL ORGANISATION; MARKET COVERAGE STRATEGIES; INTERNATIONAL PRODUCT DECISIONS; INTERNATIONAL PRICING; INTERNATIONAL DISTRIBUTION; INTERNATIONAL PROMOTION; EXPORT FINANCE; EXPORT RISK INSURANCE; QUALITY CONTROL AND PRE-SHIPMENT INSPECTION; TRADE IN SERVICES; TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING; INTERNATIONAL NEGOTIATON; TRADE POLICY AND REGULATION OF INDIA

EXPORT PROMOTIONTRADE AND BOP OF INDIA; EXPORT PROCEDURES AND DOCUMENTS; SOME ISSUES IN INTERNATIONAL BUSINESS; ANNEXURES; CASES

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references.

ISBN:

1-282-80445-6

9786612804458

1-4416-7529-9

93-5043-237-4

OCLC:

700691256