Modern marketing research / M.N. Mishra.

Format:

Book

Author/Creator:

Mishra, M. N.

Language:

English

Subjects (All):

Marketing research.

Physical Description:

1 online resource (355 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2008.

Language Note:

English

Summary:

The present book `Modern Marketing Research` has been prepared considering needs of executives, students and teachers in the areas of marketing management. The book consists of eighteen chapters devoted to the techniques of marketing research. Each chapter discusses the respective subjects in detail and in comprehensive manner. The book provides complete insights into and knowledge of the tools of marketing research. It has been designed to offer adequate materials to postgraduate and research students. The executives researches effectively with application of the tools and techniques describe

Contents:

COVER; CONTENTS; CHAPTER 1 : INTRODUCTION TO MARKETING RESEARCH; CHAPTER 2 : ORGANISATION OF MARKETING RESEARCH; CHAPTER 3 : MARKETING RESEARCH PROCESS; CHAPTER 4 : RESEARCH DESIGN; CHAPTER 5 : DETERMINING SOURCES OF DATA; CHAPTER 6 : COLLECTION OF PRIMARY DATA; CHAPTER 7 : DATA COLLECTION FORMS; CHAPTER 8 : ATTITUDE MEASUREMENT; CHAPTER 9 : SAMPLING PROCEDURES; CHAPTER 10 : SAMPLE SIZE; CHAPTER 11 : DATA COLLECTION AND FIELD FORCE; CHAPTER 12 : PROCESSING OF DATA; CHAPTER 13 : DATA ANALYSIS: PRELIMINARY CONSIDERATIONS; CHAPTER 14 : TEST OF SIGNIFICANCE; CHAPTER 15 : ANALYSIS OF ASSOCIATIONS

CHAPTER 16 : ANALYSIS OF EXPERIMENTSCHAPTER 17 : PRESENTATION OF RESEARCH REPORT; CHAPTER 18 : APPLICATIONS OF MARKETING RESEARCH IN INDIA

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

ISBN:

1-282-80358-1

9786612803581

1-4416-6230-8

93-5043-616-7

600-00-2747-8

OCLC:

700695247