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Marketing of industrial goods / Francis Cherunilam.
- Format:
- Book
- Author/Creator:
- Cherunilam, Francis.
- Language:
- English
- Subjects (All):
- Industrial marketing.
- Physical Description:
- 1 online resource (217 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House Pvt. Ltd., 2008.
- Language Note:
- English
- Contents:
- COVER
- CONTENTS
- An Overview of Industrial Marketing
- The Demand for Industrial Products
- The Industrial Customer
- The Purchase System
- Marketing Intelligence
- Marketing Strategy
- Performance Standards and Instruments of Control.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 1-64287-606-2
- 1-282-81222-X
- 9786612812224
- 1-4416-7469-1
- OCLC:
- 923634488
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