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Marketing management / S.A. Sherlekar, E. Gordon.
- Format:
- Book
- Author/Creator:
- Sherlekar, S. A.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource (230 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House, 2010.
- Language Note:
- English
- Summary:
- The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.
- Contents:
- COVER; CONTENTS; OVERVIEW OF MARKETING; BUYER/CONSUMER BEHAVIOUR; MARKET SEGMENTATION; PRODUCT PLAN; PRICING; MANAGING DISTRIBUTION CHANNELS (PART-I); MANAGING DISTRIBUTION CHANNELS (PART-II); ADVERTISING; SALES PROMOTION
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- Includes bibliographical references.
- ISBN:
- 1-282-81236-X
- 9786612812361
- 1-4416-7476-4
- 93-5043-179-3
- OCLC:
- 700691177
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