1 option
Marketing management / K. Ramachandra, B. Chandrashekara, S. Shivakumar.
- Format:
- Book
- Author/Creator:
- Ramachandra, K.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource (235 p.)
- Edition:
- Rev. ed.
- Other Title:
- Marketing management : (including skill development)
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House, 2010.
- Language Note:
- English
- Summary:
- The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been included to enable the students to learn the application of marketing principles.
- Contents:
- COVER; CONTENTS; INTRODUCTION TO MARKETING; MARKETING ENVIRONMENT; PRODUCT STRATEGIES; PRICING STRATEGIES; CHANNELS OF DISTRIBUTION AND LOGISTICS; PROMOTION STRATEGIES; RECENT TRENDS IN MARKETING
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-282-81245-9
- 9786612812453
- 1-4416-7522-1
- 93-5043-162-9
- OCLC:
- 700691161
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.