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Internet marketing of tourism / N.S. Bisht, Rakesh Belwal, Sweta Pande.
- Format:
- Book
- Author/Creator:
- Bisht, N. S.
- Language:
- English
- Subjects (All):
- Tourism--Internet marketing.
- Tourism.
- Physical Description:
- 1 online resource (233 p.)
- Edition:
- Rev. ed.
- Place of Publication:
- Mumbai [India] : Himalaya Pub. House, 2010.
- Language Note:
- English
- Summary:
- The book on Internet Marketing of Tourism has been designed to provide a first hand knowledge about Internet Marketing to those who have not yet made them familiarized with the power on internet technology. The book covers the basics of marketing and tourisms, and attempts to explore these further in the light of never developments in the internet regime. The book, pioneers the idea of using the internet as a cutting edge tool to market tourism and provides extremely useful insight into the nature of the World Wide Web and the dynamic, interactive technology of the `net`. The book attempts to
- Contents:
- COVER; CONTENTS; CHAPTER I : TOURISM - AN OVERVIEW; CHAPTER II : TOURISM - THE CONCEPT AND EMERGING TRENDS; CHAPTER III : TOURISM POTENTIALS & PRODUCTS; CHAPTER IV : INTERNET - A STRATEGIC TOOL FOR GLOBAL MARKETING; CHAPTER V : INTERNET MARKETING TERMS AND TECHNOLOGY; CHAPTER VI : INTERNET - A FUTURISTIC NETWORK OF CHANNELS; CHAPTER VII : GEARING UP FOR INTERNET MARKETING; REFERENCES
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- Includes bibliographical references and index.
- ISBN:
- 1-282-81181-9
- 9786612811814
- 1-4416-6203-0
- 93-5043-151-3
- 600-00-2817-2
- OCLC:
- 700691151
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