Marketing non-profit organisations / S.M. Jha.

Format:

Book

Author/Creator:

Jha, S. M.

Language:

English

Subjects (All):

Nonprofit organizations--Marketing.

Nonprofit organizations.

Social marketing.

Physical Description:

1 online resource (477 p.)

Edition:

Rev. ed.

Place of Publication:

Mumbai [India] : Himalaya Pub. House, 2009.

Language Note:

English

Summary:

With the passage of time, the contours of development have undergone radical changes. Non-stop inventions and innovations by human brains open new vistas of developments in almost all the areas. As time passes, the perception that we develop today become outdated just tomorrow. The individuals or institutions conceptualizing latest developments start establishing an edge over those delaying or discarding the process. A majority of us even till now feel that marketing professionals have no role to play in the non-business sector. We need an attitudinal change to perceive time honored concept be

Contents:

COVER; CONTENTS; BASICS OF MARKETING NON-PROFIT ORGANISATIONS; MANAGEMENT OF NON-PROFIT ORGANISATIONS; TOTAL QUALITY MANAGEMENT CONCEPT IN NON-PROFIT ORGANISATIONS; MARKETING EDUCATION SERVICES; MARKETING MEDICARE AND HEALTHCARE SERVICES; MARKETING POLITICAL SERVICES; MARKETING FOR TRADE UNIONS; MARKETING FOR NGOs; MARKETING RED CROSS SERVICES; MARKETING POLICE SERVICES; EMERGING CHALLENGES BEFORE NPOs; BIBLIOGRAPHY; INDEX

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references and index.

ISBN:

1-282-79900-2

9786612799006

1-4416-6089-5

93-5043-524-1

600-00-2676-5

OCLC:

700692342