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Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice / edited by Betteke van Ruler, Dejan Vercic.
- Format:
- Book
- Series:
- Mouton Reader
- Language:
- English
- Subjects (All):
- Public relations--Cross-cultural studies.
- Public relations.
- Public relations--Europe.
- Physical Description:
- 1 online resource (516 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Berlin ; New York : Mouton de Grouter, c2004.
- Language Note:
- English
- Summary:
- The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
- Contents:
- Frontmatter
- Table of contents
- Chapter 1. Overview of public relations and communication management in Europe
- Chapter 2. Austria
- Chapter 3. Belgium
- Intermezzo. A constructivistic approach to public relations
- Chapter 4. Bosnia-Herzegovina
- Chapter 5. Bulgaria
- Chapter 6. Croatia
- Chapter 7. Estonia
- Chapter 8. Finland
- Intermezzo. The reflective paradigm of public relations
- Chapter 9. France
- Chapter 10. Germany
- Chapter 11. Greece
- Chapter 12. Hungary
- Chapter 13. Ireland
- Intermezzo. The transitional approach to public relations
- Chapter 14. Italy
- Chapter 15. Malta
- Chapter 16. The Netherlands
- Chapter 17. Norway
- Chapter 18. Poland
- Intermezzo. The public sphere as central concept of public relations
- Chapter 19. Portugal
- Chapter 20. Russia
- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia)
- Chapter 22. Slovakia
- Chapter 23. Slovenia
- Intermezzo. Civil society and public relations
- Chapter 24. Spain
- Chapter 25. Sweden
- Chapter 26. Switzerland
- Chapter 27. Turkey
- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations
- Chapter 28. United Kingdom
- Chapter 29. New perspectives of public relations in Europe
- Backmatter
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 9786612193750
- 9783110176124
- 3110176122
- 9781282193758
- 1282193759
- 9783110197198
- 3110197197
- OCLC:
- 476123709
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