Cold war on the home front : the soft power of midcentury design / Greg Castillo.

Format:

Book

Author/Creator:

Castillo, Greg.

Language:

English

Subjects (All):

Consumer goods--United States--History--20th century.

Consumer goods.

Consumer goods--Soviet Union--History--20th century.

Capitalism--United States--History--20th century.

Capitalism.

Socialism--United States--History--20th century.

Socialism.

Cold War.

Propaganda, American.

Propaganda, Soviet.

Physical Description:

1 online resource (306 p.)

Edition:

1st ed.

Other Title:

Soft power of midcentury design

Place of Publication:

Minneapolis : University of Minnesota Press, 2010.

Language Note:

English

Summary:

Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on the Home Front, this debate and the American National Exhibition itself w

Contents:

Contents; INTRODUCTION: Domesticity as a Weapon; 1 Household Affluence and Its Discontents; 2 Cultural Revolutions in Tandem; 3 Better Living through Modernism; 4 Stalinism by Design; 5 People's Capitalism and Capitalism's People; 6 The Trojan House Goes East; 7 Consuming Socialism; EPILOGUE: Critical Masses; Acknowledgments; Notes; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

0-8166-7048-X

OCLC:

659579845