The networked nonprofit : connecting with social media to drive change / Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg.

Format:

Book

Author/Creator:

Kanter, Beth, 1957-

Contributor:

Fine, Allison H., 1964-

Language:

English

Subjects (All):

Nonprofit organizations.

Social networks.

Physical Description:

1 online resource (226 p.)

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, c2010.

Language Note:

English

Summary:

"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"-- Provided by publisher.

Contents:

Introducing networked nonprofits

Nonprofit challenges and trends

Understanding social networks

Creating a social culture

Listening, engaging, and building relationships

Building trust through transparency

Making nonprofit organizations simpler

Working with crowds

Learning loops

From friending to funding

Governing through networks.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612656576

9780470633052

0470633050

9781282656574

1282656570

9780470633038

0470633034

OCLC:

651601880