My Account Log in

3 options

Revisiting the philosophical foundations of trademarks in the US and UK / by Mohammad Amin Naser.

EBSCOhost Academic eBook Collection (North America) Available online

View online

EBSCOhost Ebook Business Collection Available online

View online

Ebook Central Academic Complete Available online

View online
Format:
Book
Author/Creator:
Naser, Mohammad Amin.
Language:
English
Subjects (All):
Trademarks--Law and legislation--Great Britain.
Trademarks.
Trademarks--Law and legislation--United States.
Trademarks--Social aspects.
Trademarks--Economic aspects.
Physical Description:
1 online resource (265 p.)
Edition:
1st ed.
Place of Publication:
Newcastle upon Tyne : Cambridge Scholars, 2010.
Language Note:
English
Summary:
This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark owners. The book develops the "Economic-Social Planning justification", which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formul...
Contents:
TABLE OF CONTENTS; PREFACE; ACKNOWLEDGEMENTS; LIST OF CASES; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; BIBLIOGRAPHY; INDEX
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
ISBN:
1-282-58815-X
9786612588150
1-4438-1829-1
OCLC:
827209173

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Library Catalog Using Articles+ Library Account