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Friends with benefits : a social media marketing handbook / Darren Barefoot and Julie Lynn Szabo.
- Format:
- Book
- Author/Creator:
- Barefoot, Darren, 1974-
- Language:
- English
- Subjects (All):
- Internet marketing.
- Online social networks.
- Physical Description:
- 1 online resource (316 p.)
- Edition:
- 1st ed.
- Place of Publication:
- San Francisco, CA : No Starch Press, c2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits: Online Marketing with Blogs, Facebook, YouTube, and More is a tactical guide, filled with tricks, tips
- Contents:
- CONTENTS; Foreword by Shel Israel; Acknowledgments; Introduction: A Window into the World of Social Media Marketing; Chapter 1: What Is Social Media?; Chapter 2: Get Social Media Ready; Chapter 3: Flagging a Ride: Finding the Right Bloggers and Communities; Chapter 4: Netiquette: Miss Manners for the Web; Chapter 5: Stick Out Your Thumb: Devising Your Pitch; Chapter 6: Measuring Success: How to Monitor the Web; Chapter 7: Is Social Media Marketing Risky Business?; Chapter 8: Damage Control in the Digital Age; Chapter 9: Does MySpace Still Matter?; Chapter 10: Understanding Facebook
- Chapter 11: Video Marketing with YouTube and Other Video Sharing Sites Chapter 12: The Twitter Revolution; Chapter 13: The Power of Crowds: Understanding and Participating in Online Communities; Afterword; Recommended Reading; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9781593272685
- 1593272685
- OCLC:
- 830164428
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