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Winning across global markets : how Nokia creates strategic advantage in a fast-changing world / Dan Steinbock.
- Format:
- Book
- Author/Creator:
- Steinbock, Dan.
- Language:
- English
- Subjects (All):
- Nokia (Firm)--Management.
- Nokia (Firm).
- Cell phone equipment industry--Finland--Management.
- Cell phone equipment industry.
- Cell phone systems.
- Telecommunication--Management.
- Telecommunication.
- Physical Description:
- 1 online resource (302 p.)
- Edition:
- 1st ed.
- Place of Publication:
- San Francisco : Jossey-Bass, c2010.
- Language Note:
- English
- Summary:
- Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact,
- Contents:
- WINNING ACROSS GLOBAL MARKETS: How Nokia Creates Strategic Advantage in a Fast-Changing World; CONTENTS; INTRODUCTION; Chapter 1: SUCCESS THROUGH LEGACY AND GLOBALIZATION; Chapter 2: STRATEGY THROUGH THE EXECUTIVE TEAM; Chapter 3: HOW NOKIA'S VALUES, CULTURE, AND PEOPLE CONTRIBUTE TO SUCCESS; Chapter 4: BUILDING A GLOBALLY NETWORKED MATRIX ORGANIZATION; Chapter 5: INNOVATING GLOBALLY VIA R&D NETWORKS; Chapter 6: DEVELOPING STRATEGIC CAPABILITIES ACROSS THE WORLD; Chapter 7: HOW NOKIA IS GROWING AND TRANSFORMING ITS BUSINESS AREAS
- Chapter 8: COMPETING IN GLOBAL MARKETS: The Rise of Large Emerging EconomiesChapter 9: HOW NOKIA SEEKS TO SUSTAIN LEADERSHIP; NOKIA'S KEY EXECUTIVES; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 9786612551703
- 9780470604038
- 0470604034
- 9781282551701
- 1282551701
- 9780470604021
- 0470604026
- OCLC:
- 609861536
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