Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

Format:

Book

Author/Creator:

Kotler, Philip.

Contributor:

Kartajaya, Hermawan.

Setiawan, Iwan.

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (207 p.)

Edition:

1st edition

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, Inc., 2010.

John Wiley and Sons, Inc. [2010]

Language Note:

English

System Details:

text file

Summary:

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future o

Contents:

Marketing 3.0: From Products to Customers to the Human Spirit; CONTENTS; FOREWORD; PREFACE; ABOUT THE AUTHORS; PART I: TRENDS; Chapter One: Welcome to Marketing 3.0; Chapter Two: Future Model for Marketing 3.0; PART II: STRATEGY; Chapter Three: Marketing the Mission to the Consumers; Chapter Four: Marketing the Values to the Employees; Chapter Five: Marketing the Values to the Channel Partners; Chapter Six: Marketing the Vision to the Shareholders; PART III: APPLICATION; Chapter Seven: Delivering Socio-Cultural Transformation; Chapter Eight: Creating Emerging Market Entrepreneurs

Chapter Nine: Striving for Environmental SustainabilityChapter Ten: Putting It All Together; INDEX

Notes:

Includes index.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612687501

9781282687509

1282687506

9781118257883

111825788X

9780470609668

0470609664

OCLC:

768204557