Looking beyond the runway : airlines innovating with best practices while facing realities / Nawal K. Taneja.

Format:

Book

Author/Creator:

Taneja, Nawal K., author.

Language:

English

Subjects (All):

Airlines.

Airlines--Customer services.

Automobile industry and trade.

Aeronautics, Commercial.

Consumer satisfaction.

Physical Description:

1 online resource (354 p.)

Edition:

1st ed.

Place of Publication:

London : Routledge, 2016.

Language Note:

English

Summary:

The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a ""new normal."" Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better,- airlines would generate up to a third of their total income from non-ticket revenue,- many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems

Contents:

Cover; Contents; List of Figures; List of Tables; Preface; Foreword by William Ayer; Foreword by Jim Compton; Foreword by Enrique Cueto; Foreword by Hugh Dunleavy; Foreword by Peter Harbison; Foreword by Henry H. Harteveldt; Foreword by Pedro Heilbron; Foreword by James Hogan; Foreword by David V. Jones; Foreword by Bob Jordan; Foreword by Alan Joyce; Foreword by Wolfgang Kurth; Foreword by Andrew Lobbenberg; Foreword by Samer Majali; Foreword by Hussein Massoud; Foreword by Robert McGeorge; Foreword by Gary R. Scott; Foreword by Robert Solomon; Foreword by Andrew B. Steinberg

Foreword by Junku YuhAcknowledgements; 1 Outlining the Chaos, Evolving Strategies, and the New Normal; 2 Learning from Other Struggles: The Auto Industry; 3 Learning from Other Successes: The Customer Experience Industry; 4 Innovating around Airline Realities; 5 Firing on All Cylinders to Stay Ahead; 6 Viewing the Changing World Map; 7 Flying with Tailwinds against Headwinds; Index; About the Author

Notes:

First published 2010 by Ashgate Publishing.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-351-92134-7

1-351-92135-5

1-315-25020-9

1-282-57243-1

9786612572432

0-7546-9997-8

9781315250205

OCLC:

609862268