Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors.

Format:

Book

Contributor:

Wood, Natalie T., 1970- editor.

Solomon, Michael R., editor.

Series:

Gale eBooks

Language:

English

Subjects (All):

Group identity.

Consumer behavior.

Virtual reality.

Physical Description:

1 online resource (xv, 230 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology, 2009.

Language Note:

English

Summary:

How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

Contents:

I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior

For a better exploration of metaverses as consumer experiences / Leila El Kamel

Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch

I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten

Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.]

Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.]

The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy

Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman

Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar

Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias

Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.]

Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.

Notes:

Description based on print version record.

Includes bibliographical references and indexes.

Description based on publisher supplied metadata and other sources.

ISBN:

9786612554841

9781317452560

1317452569

9781315698342

131569834X

9781317452577

1317452577

9781282554849

1282554840

9780765626493

0765626497

OCLC:

608692409