Explaining research : how to reach key audiences to advance your work / Dennis Meredith.

Format:

Book

Author/Creator:

Meredith, Dennis.

Language:

English

Subjects (All):

Communication in science.

Research.

Physical Description:

1 online resource (374 p.)

Edition:

1st ed.

Place of Publication:

New York : Oxford University Press, 2010.

Language Note:

English

Summary:

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective commu

Contents:

Contents; Introduction: Explaining Your Research Is a Professional Necessity; Part I: Learning a New Communications Paradigm; Part II: Effectively Reaching Your Peers; Part III: Engaging Lay Audiences; Part IV: Explaining Your Research through the Media; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

Description based on publisher supplied metadata and other sources.

ISBN:

0-19-988977-5

1-282-70170-3

9786612701702

0-19-974153-0

OCLC:

536309532