New flows in global TV / Albert Moran.

Format:

Book

Author/Creator:

Moran, Albert.

Language:

English

Subjects (All):

Television and the arts.

Television broadcasting--Marketing.

Television broadcasting.

Television programs--Marketing.

Television programs.

Physical Description:

1 online resource (186 p.)

Edition:

1st ed.

Other Title:

New flows in global television

Place of Publication:

Bristol ; Chicago : Intellect, 2009.

Language Note:

English

Summary:

Although TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area.This book assists in the filling of this gap by studying what, in fact, occurs in global trade in TV program formats within international markets such as Cannes, Las Vegas and Singapore. The study investigates key components of this trade, thereby elucidating the crucial dynamics at work in the most significant contemporary transnational cultural industry.

Contents:

Front Cover; Preliminary Pages; Contents; Preface; Acknowledgements; Chapter 1 - Issues; Chapter 2 - Places; Chapter 3 - Rhetorics; Chapter 4 - Stars; Chapter 5 - Languages; Chapter 6 - Geographies; Chapter 7 - Envoys; Chapter 8 - Piracy; Chapter 9 - Outposts; Chapter 10 - New flows in global TV; References; Index; Back Cover

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [161]-174) and index.

ISBN:

1-84150-331-2

OCLC:

646814591