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Rhetorical aspects of discourse in present-day society / edited by Lotte Dam, Lise-Lotte Holmgreen and Jeanne Strunck.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Rhetoric--Social aspects--Congresses.
- Rhetoric.
- Verbal ability--Social aspects--Congresses.
- Verbal ability.
- Communication in politics--Congresses.
- Communication in politics.
- Business communication--Congresses.
- Business communication.
- Journalism--Language--Congresses.
- Journalism.
- Physical Description:
- 1 online resource (425 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Newcastle upon Tyne : Cambridge Scholars, 2008.
- Language Note:
- English
- Summary:
- Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t...
- Contents:
- pt. 1. Rhetoric in political discourse
- pt. 2. Rhetoric in journalism discourse
- pt. 3. Rhetoric in organisational discourse.
- Notes:
- "This volume is a selection of papers presented at the first conference on 'Rhetoric in Society' held at Aalborg University, Denmark, in November 2006."--Preface.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 1-282-33456-5
- 9786612334566
- 1-4438-1229-3
- OCLC:
- 827209498
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