Powers of persuasion : the inside story of British advertising, 1951-2000 / Winston Fletcher.

Format:

Book

Author/Creator:

Fletcher, Winston, author.

Series:

Oxford scholarship online.

Oxford scholarship online

Language:

English

Subjects (All):

Advertising--Great Britain--History--20th century.

Advertising.

Physical Description:

1 online resource (313 pages)

Edition:

1st ed.

Place of Publication:

Oxford : Oxford University Press, 2023.

Language Note:

English

Summary:

During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader.

Contents:

1951 : watershed year

Antecedents : look back in wonder

The nineteen fifties : the television upheaval

The nineteen sixties : 'you've never had it so good'

The nineteen seventies : Britain takes the lead

The nineteen eighties : Brits buy up the business

The nineteen nineties : recession and globalization

Crystal balling : peering into a cloudy future.

Notes:

Previously issued in print: 2008.

Includes bibliographical references (pages 256-265) and index.

Derived record based on print version record and publisher information.

ISBN:

1-383-03620-9

0-19-164759-4

1-282-05316-7

9786612053160

0-19-155172-4

OCLC:

319212835