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Brand management for international hotels / Maria Patricia.
- Format:
- Book
- Author/Creator:
- Patricia María.
- Language:
- English
- Subjects (All):
- Hospitality industry--Marketing.
- Hospitality industry.
- Branding (Marketing).
- Product management.
- Brand loyalty.
- Physical Description:
- 1 online resource (105 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Chandni Chowk, Delhi : Global Media, 2009.
- Language Note:
- English
- Summary:
- Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH&RA)"
- Contents:
- Intro Table of Contents Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA)
- Notes:
- Cover title.
- ISBN:
- 1-282-96818-1
- 9786612968181
- 600-00-2361-8
- OCLC:
- 320398504
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