Changing the conversation : messages for improving public understanding of engineering / Committee on Public Understanding of Engineering Messages, National Academy of Engineering of the National Academies.

Format:

Book

Author/Creator:

National Academy of Engineering. Committee on Public Understanding of Engineering Messages.

Language:

English

Subjects (All):

Engineering--United States.

Engineering.

Engineering--Social aspects--United States.

Engineers--United States--Public opinion.

Engineers.

Physical Description:

1 online resource (163 p.)

Edition:

1st ed.

Place of Publication:

Washington, D.C. : National Academies Press, c2008.

Language Note:

English

Summary:

Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people--particularly girls and under-represented minorities--to consider engineering as a career option. Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering--as well as what turns the public off. Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.

Contents:

Front Matter

Preface

Acknowledgments

Contents

Executive Summary

1 Introduction

2 Development of a Positioning Statement, Themes, and Messages

3 Research Results

4 Conclusions and Recommendations

Appendix A: Biographies of Committee Members

Appendix B: In-Depth Interviews: Interviewer's Guide

Appendix C: Focus Groups: Moderator's Guide-Parents

Appendix D: Focus Groups: Moderator's Guide-Teens

Appendix E: Youth Triads: Moderator's Guide

Appendix F: Online Survey.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references.

ISBN:

9786611767327

9780309134354

0309134358

9781281767325

1281767328

9780309119351

0309119359

OCLC:

240669874