A short course in international marketing : approaching and penetrating the global marketplace / Jeffrey Edmund Curry.

Format:

Book

Author/Creator:

Curry, Jeffrey E., 1953-

Series:

Short course in international trade series.

The Short course in international trade series

Language:

English

Subjects (All):

Export marketing.

Global business.

Physical Description:

1 online resource (192 p.)

Edition:

3rd ed.

Other Title:

Approaching and penetrating the global marketplace

International marketing

Place of Publication:

Petaluma, CA : World Trade Press, c2009.

Language Note:

English

Summary:

A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Contents:

International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market

Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 184).

Includes web resources.

ISBN:

9781607800798

1607800799

OCLC:

437138967