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Think, play, do : technology, innovation, and organization / Mark Dodgson, David Gann, Ammon Salter.
- Format:
- Book
- Author/Creator:
- Dodgson, Mark, 1957- author.
- Gann, David, author.
- Salter, Ammon J., author.
- Series:
- Oxford scholarship online.
- Oxford scholarship online
- Language:
- English
- Subjects (All):
- Technological innovations.
- Information technology.
- Research, Industrial.
- Creative ability in business.
- Physical Description:
- 1 online resource (275 p.)
- Place of Publication:
- Oxford : Oxford University Press, 2023.
- Language Note:
- English
- Summary:
- Demonstrating how the innovation process is changing profoundly, this text outlines the new ideas and thinking which can make the process faster, better and cheaper.
- Contents:
- Contents; List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index
- Notes:
- Formerly CIP.
- Previously issued in print: 2005.
- Includes bibliographical references and index.
- Derived record based on print version record and publisher information.
- ISBN:
- 1-383-04114-8
- 1-280-75762-0
- 0-19-151494-2
- 1-4294-2201-7
- OCLC:
- 476259779
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